Custom developed applications represent a major asset, the value of which is seldom fully recovered through. Fusion Labs enables clients to introduce a new revenue stream through a commercialization process that turns their customized software innovations into marketable solutions to address industry-specific requirements and provide proven results.

By utilizing the services provided by Fusion Solutions, Fusion Labs is equipped to not only handle the sales and marketing of the Commercialized Application, but also provides an unprecedented level service to the end-customer including all modification efforts, ongoing application support and, if desired, managed services.

Large businesses can spend between $30 million and $90 million over a three-year period investing in technology (Gartner). Worldwide IT spending in business vertical markets is forecast to reach $2.1 trillion by the end of 2003, a 4.9 percent increase over 2002. It is estimated that over 40% of all IT investing is attributed to labor, consulting services and training.

Many companies with complex business processes or that face specific pain points, look to best-of-breed software providers to address their unique needs. Packaged solutions are frequently based on standardized operational requirements versus industry-specific business rules. As a result, roll-outs tend to involve lengthy and sometimes costly development initiatives. Frequently, even successful implementations require major changes to business process.

End-Customer

Commercialized applications are proven vertical-specific solutions, therefore they are the most effective enterprise applications on the market. The end-customer finds less risk, lower capital investment, fewer delays, and smoother legacy system integration than with traditional solution development/rollout initiatives.

• Define Business Rules
• Technical Assessment
• Review Functionality
• Define User Support

Phase II : Market Viability Evaluation

• Identify Customer Segment
• Define Differentiation
• Cross-Industry Potential
• Risk Assessment

Phase III: Business Plan

• Sales/Marketing Plan
• Commercialization Costs
• Establish Revenue/Royalty
• Acquisition Agreement

Phase IV: Commercialized Release